5 Basic SEO Tips For Your Online Store

By on November 15, 2016

Attracting customers to your online store can be difficult. Starting an e-commerce site is relatively easy and that means more competition for you. This is where search engine optimization (SEO) comes in. By using some basic SEO tactics you can increase your position in the search results and bring more targeted customers to your online store.

What is SEO and Why Do I Need it?
In short, SEO is the process of getting a particular site to rank higher in the different search engines (Google, Bing, and Yahoo!, for example). By using SEO you can generate organic traffic to your site. Thus, not having to pay a lot of money for Google Ads or other sources of paid traffic.

To get the benefits of SEO for your site there are five things you need to master.

1 – Do Keyword Research First
Keywords ar simply the words or phrases that customers type into search engines when they are looking for something. For example, someone looking for running shoes may type in “lightweight running shoes” or “running shoes for pregnant women”.

You want to find out what keywords your customers are searching for and then create content around those keywords. Using Google’s Keyword Planner is a great place to start. They will give you many related keywords that you can consider using.

2 – Write Blog Posts People Want To Read
Once you have your keywords, you want to start creating blog posts around them. You need to create valuable content that your audience will enjoy and share.

When creating content think of the end user and what they want. When someone conducts an Internet search they are looking to solve a problem or answer a question. If you provide that answer or solve that problem you will be rewarded with a new customer.

3 – Get On page Optimization Down
Here is where a lot of e-commerce sites fail. Every page of your online store should be optimized for search. Start with the title tags.

A title tag is a title that appears in the search results. Make sure it has your keyword in it. Next, comes the meta description. This is the 160 character summary that appears below the title tag. Make sure that this also has your keywords in it.

Next, comes the content itself. You should shoot for a keyword density of about 1%. Any more and you run the risk of over optimizing and getting penalized.

4 – Use Social Media 
Social media is becoming more important for every business no matter what the industry Getting your content shared will help your rankings When Google sees that lots of people are engaging with your content they will deem it important and boost your ranking.

5 – Track Your Results
This is one of the most important steps. Keep track of everything. What items are selling the best? Where is the majority of your traffic coming from? Which landing pages are converting?

By knowing the answers to these questions you can get rid of things that don’t work and duplicate those that are bringing in traffic and sales.

Implementing a proper SEO strategy can be daunting. You may not have the time or the expertise to get it done. It may benefit you to outsource this work. Gold Coast SEO can get your site SEO-ready and help you bring in more customers.